GOOGLE X PORSCHESTUTTGART X 2017CONCEPT X DIRECTOR X PRODUCER
Is the Porsche 718 Cayman able to outrun a swarm of race drones which are operated by masters of their field? Porsche and Google gave it a try in their jointly produced campaign film which shows in an entertaining way how to fascinate a youthful target group for a luxury brand. This viral spot was viewed, liked and shared millions of times and triggered a large media echo.
This video case study represents the campaign, its goals and challenges, outlines its history, explains the cooperation between Porsche and Google, demonstrates the great success of the campaign and promises future cooperation.
Co-Writer: Anthony CapristoCamera: Alexander Meyer & Jonathan HeidrichDrone: Georg Lucas Müller
Editor: Sebastian Chilla
Animation: Niklas Augener
Sound: Tobias Taskin
LOOK & FEEL
The video will inform in an entertaining way by giving input from the experts and showing impressive scenes of the original footage.
It begins with fast-cut excerpts from the viral spot (5-10 seconds) and noticeable car & drone sounds on the soundtrack to initiate the theme and convey a feeling for the campaign. The following montage is fast, but not frantic, and just so dynamic, to easily hold and process information.
The figures and stats that show the success of the campaign are displayed as video overlays.